Elder Privacy Policy
At Elder we respect your right to privacy, and are committed to protecting and safeguarding your personal data. As part of this commitment, we have updated our privacy policy to meet the high standards of the European data protection law, known as the General Data Protection Regulation (GDPR).
Our updated policy, outlined below, explains your rights under this new law, effective as of 25 May, 2018. By continuing to use our site, you agree to these updated terms. This privacy policy may change from time to time so please check back here regularly. This privacy policy was last updated 17 August 2022.
1. What data do we collect from you?
The information you give us may include your name and contact details, including address, telephone number, and email address, as well as your payment information. This occurs when you subscribe to our newsletter, place an order on our online shop, email us your information in regards to an order, create an online account, and/or voluntarily complete a customer survey.
Information that is provided by you will only be used for the purpose for which it is provided, unless you are informed otherwise at the time of giving the information.
2. How do we use your data?
We may use your information to provide goods and services that you have requested, and to communicate with you about those goods and services; to operate our site; to comply with applicable law; and as otherwise permitted by applicable law.
Elder may also contact you about your registration details, to manage any account or subscription you have with us, or to provide customer service, even if you have opted-out of, or declined to consent to receiving promotional emails.
3. How is your data stored?
The website and our server have appropriate technical measures in place to protect against unauthorised or unlawful use of your personal information, as well as the accidental loss, destruction, or damage of your information while under our control. However, no data transmission over the internet can be guaranteed to be 100% secure, and while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us and you do so at your own risk.
4. How long will we keep your data?
We will hold your information on our system only for as long as is necessary – such as fulfilling a request for goods and services. The retention period varies depending on the purpose of the processing. For example, the data collected during your purchase of goods on elderlondon.com is retained in accordance with local tax law, while the data used to send you our marketing communications is retained until you ask to be unsubscribed.
5. How do we share your data?
We may disclose your personal information to partners of Elder who supply services to you on behalf of Elder, and who need to process personal information in the provision of such services. When you request goods and services from us, you are consenting to the disclosure of your personal information to our partners who may provide such goods and services under contract and guarantee to our satisfaction that they have sufficiently robust processes in place to ensure the security of your personal information whilst it is in their care.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
Other than this, Elder will not disclose any of your personal information to any other third parties without your consent.
6. What are your data protection rights?
Elder would like to make sure you are fully aware of all your data protection rights. Under the GDPR you are entitled to see copies of all personal information held by us, and to amend, rectify, or erase such data. You can also limit, restrict, or object to the processing of your data.
If you gave us your consent to use your data, for example, so that we can send you marketing emails, you can withdraw your consent by emailing us at info@elderlondon.com or unsubscribe. When you get in touch, we will come back to you as soon as possible, and where possible within one month.
If you have any complaints regarding Elder’s processing of your personal information, please email us at info@elderlondon.com with the subject: Data Privacy Policy. Please note that you have the right to lodge a complaint with the supervisory authority, which is responsible for the protection of personal information in the country where you live or work, or in which you think a breach of data protection laws might have taken place.
7. What are cookies?
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. Cookies are common and won’t do anything to harm your system – they simply store or gather information. They help you to get the most out of your visit to our website.
8. What kind of cookies do we use and how do we use cookies?
We may collect information about your computer including, where available, your IP address, operating system, and browser type for system administration as part of our audit trail process.
Elder uses functionality cookies on the site to collect data about our visitors, and we use this data to improve our services to you. We never track our website users for the purposes of displaying targeted advertising. We solely use cookies so we recognise you on our website and remember your previously selected items.
Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that. This website uses a cookie control system, allowing the uses to give explicit permission or to deny the use of/saving of cookies on their computer or device.
9. Links to other websites
We would like you to know that when you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
10. Who is responsible for your data?
Elder is responsible for your data.
We are registered as a company in the United Kingdom.
If you have any questions about Elder’s privacy, please do not hesitate to contact us: info@elderlondon.com